Below is an excerpt from the book Rework by Jason Fried and David Heinemeier Hansson: Marketing is not a department Do you have a marketing department? If not, good. If you do, don’t think these are the only people responsible for marketing. Accounting is a department. Marketing isn’t. Marketing is something everyone in [...]
Posts Tagged ‘David Heinemeier Hansson’
Marketing is not a Department
Posted in Books, Business, tagged Business, Books, David Heinemeier Hansson, 37signals, marketing, Rework, Marketing and Advertising, Internet Marketing, Jason Fried on October 17, 2010 | Leave a Comment »
Drug dealers get it right
Posted in Books, Business, Sales, tagged Business, Sales, David Heinemeier Hansson, 37signals on August 22, 2010 | 1 Comment »
Below is an excerpt from the book Rework by Jason Fried and David Heinemeier Hansson: Drug dealers get it right Drug dealers are astute businesspeople. They know their product is so good they’re willing to give a little away for free upfront. They know you’ll be back for more-with money. Emulate drug dealers. Make your [...]
