Do you know what your customers want? Below is a blog post from the Harvard Business Review by Karen Freeman, Patrick Spenner and Anna Bird. Three Myths about What Customers Want This post is the last in a three-part series. Most marketers think that the best way to hold onto customers is through “engagement” — [...]
Posts Tagged ‘marketing’
Three Myths about What Customers Want
Posted in Blogs, tagged Customer, Harvard Business Review, marketing, Consumer on May 27, 2012 | 1 Comment »
On Making a Ruckus in the Lumber Industry
Posted in Blogs, tagged Ethics, Management, marketing, Organizational Change, Seth Godin on April 8, 2012 | Leave a Comment »
Here are some ideas from Seth Godin. Who’s making a ruckus in the Building Supply industry? Is it you? On making a ruckus in your industry Bring forward a new idea or technology that disrupts and demands a response Change pricing dramatically Redefine a service as a product (or vice versa) Organize the disorganized, connect [...]
