Below is an excerpt from the book Rework by Jason Fried and David Heinemeier Hansson: Marketing is not a department Do you have a marketing department? If not, good. If you do, don’t think these are the only people responsible for marketing. Accounting is a department. Marketing isn’t. Marketing is something everyone in [...]
Posts Tagged ‘Rework’
Marketing is not a Department
Posted in Books, Business, tagged Business, Books, David Heinemeier Hansson, 37signals, marketing, Rework, Marketing and Advertising, Internet Marketing, Jason Fried on October 17, 2010 | Leave a Comment »
Own Your Bad News
Posted in Books, Sales, tagged Alaska, Books, Business, Exxon, Exxon Valdez, Exxon Valdez oil spill, Oil spill, Petroleum industry, Prince William Sound, Rework, Sales on August 1, 2010 | 1 Comment »
Below is an excerpt from the book Rework by Jason Fried and David Heinemeier Hansson: Own your bad news When something goes wrong, someone is going to tell the story. You’ll be better off if it’s you. Otherwise, you create an opportunity for rumors, hearsay, and false information to spread. When something bad happens, tell [...]
