Predictably Irrational

I enjoyed reading Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely. Dan is a behavioral economist. His website has great videos and excerpts from his book. www.predictablyirrational.com   This book is one of my top books of the year.

 

Check out this video about the power of price. http://www.predictablyirrational.com/?page_id=223

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