WOW the Customer

I found two web article published this week about “WOW” the customer. In the article Deliver the “Wow!” to Make More Money, she talks about five topics:

  • Defining “Wow!” and “Ow!”
  • Deliver the “Wow!”
  • It’s Crazy to Deliver the “Ow!”
  • What Do Your Customers Really Experience from Your Business?
  • What About You and Your Business?


This article can be found on the website ChangeThis. I would recommend passing this article on to all of your employees.


The second article is Getting to ‘Wow’: Consumers Describe What Makes a Great Shopping Experience. This report covers five major areas in the shopping experience:

  • Engagement: being polite, genuinely caring and interested in helping, acknowledging and listening.
  • Executional excellence: patiently explaining and advising, checking stock, helping to find products, having product knowledge and providing unexpected product quality.
  • Brand Experience: exciting store design and atmosphere, consistently great product quality, making customers feel they’re special and that they always get a deal.
  • Expediting: being sensitive to customers’ time on long check-out lines, being proactive in helping speed the shopping process.
  • Problem Recovery: helping resolve and compensate for problems, upgrading quality and ensuring complete satisfaction.

Below are the links to the articles.

Deliver the “Wow!” to Make More Money

 Discovering “WOW” – A Study of Great Retail Shopping Experiences

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One thought on “WOW the Customer

  1. I agree that exceptional customer service makes customers appreciative and feel valued. A genuine consideration for others is more essential than ever to success in the marketplace today.

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