Are you focusing on women in your business? In the article Forget Cinderella, Find Fred Astaire by Avivah Wittenberg-Cox, she wrote:
In these early years of the third millennium, the roles of women have changed dramatically and the gender balance of our global economy is shifting below our feet:
1. In 2010, women became the majority of the US labor force (51%)
2. Women now represent 60% of university graduates in developed (and many developing) countries
3. Women make most of the purchasing decisions in everything from cars and computers, to real estate and tourism. They also are majority of Internet users and dominate the leading social media websites.
4. They start most of the new companies created each year in the US.
5. The number of wealthy women in the U.S. is growing twice as fast as the number of wealthy men.
6. Women represent more than 40 percent of all Americans with gross investable assets above $600,000.
7. Forty-five percent of American millionaires are women.
8. Sixty percent of high net worth women have earned their own fortunes.
9. 80% of the jobs lost in the US in the current recession were lost by men. Three quarters of the jobs created in Europe since the year 2000 were filled by women.
10. Fortune 500 Companies with more gender balanced leadership teams outperform their peers financially.
All of these factors unite to create a huge and unmet opportunity: the massive arrival of women into the same economic roles as men. A whole part of the human population has been (rather suddenly) added to the sum total of human potential, innovation and creativity—for the very first time. And this shift is often seen as interesting but not paradigm-shifting. Yet it has consequences.
Number 3 women states are making most of the decisions in real estate. Are women also making the major decisions in the building supply industry, i.e. windows and doors?
She also writes about women in the economy:
Women: the massive arrival of women into the economy and the resulting shift in gender roles and power, and the growth of the sum total of human intelligence.
Does your business model consider women as decision makers?
Download the article here: Forget Cinderella, Find Fred Astaire